OLD TOWN, Maine, June 15, 2017 -- Johnson
Outdoors, a global leader in innovative outdoor recreation equipment products,
today announced plans to expand product offerings under its flagship Old Town
brand, maker of award-winning, market-leading canoes and kayaks.
Town is an iconic brand with a legacy of pioneering innovation and superior
quality that has given people a great experience on the water for over a
century. No one knows paddling better, no one knows more about what
people want and need out on the water, and no one else can deliver the
legendary craftsmanship of Old Town. Moving forward, consumers and
dealers will see a broader array of kayaks, paddles and personal flotation
devices that carry the Old Town name and all that it stands for,” said Bill
Kelly, Group Vice President – Watercraft Recreation and Camping for Johnson
Town currently offers a complete line of recreational and fishing kayaks and
will now be further expanding into the popular day touring kayak category. The
new Old Town Castine day touring kayaks will be offered in three sizes to fit
all paddler shapes, sizes, and performance levels and will follow the
successful Old Town Loon design principles. The kayaks will begin
shipping in Fall 2017.
Town paddles will combine higher-end design and improved functionality,
including lighter weight paddles, innovative blade designs and enhanced
aesthetics. New Old Town PFD designs will provide world-class safety features
along with greater comfort and functionality to appeal to existing and new
water rec consumers. Both Paddles and PFDs will be available in January 2018.
addition to the expanded Old Town brand portfolio, Johnson Outdoors is upping
investment in R&D and marketing support behind Ocean Kayak to increase the
velocity of innovation and speed-to-market of new products in the brand.
Ocean Kayak product lines will remain focused on “fun and adventurous” pursuits
that have roots in, but not limited to bigger, deeper water recreation activities.
are very excited by the future for both Old Town and Ocean Kayak brands.
Consumer insights will continue to drive everything we do and ensure more
consumers intersect and experience our brands through a variety of products
that tie the paddling experience together for an awesome time out on the water.
While we are transitioning out of the Extrasport and Necky brands, we look
forward to serving our customers with our great new products,” said Kelly.
ABOUT JOHNSON OUTDOORS INC.
is a leading global outdoor recreation company that inspires more people to
experience the awe of the great outdoors with innovative, top-quality
products. The company designs, manufactures and markets a portfolio of
winning, consumer-preferred brands across four categories: Watercraft
Recreation, Fishing, Diving and Camping. Johnson Outdoors' familiar
brands include, among others: Old Town® canoes
and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® paddles; Extrasport® personal
flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine
electronics and charts; SCUBAPRO® dive equipment; Jetboil® outdoor cooking
systems; Eureka!® camping and hiking equipment; and Silva® compasses.
Visit Johnson Outdoors at www.johnsonoutdoors.com